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Public Education Efforts Presented to the Board of Supervisors - August 12, 2003 |
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Program Goals
- Change individual home and work behaviors that have an impact on water quality
- Present information in a clear, understandable manner
- Explain WHY as well as WHAT
- Establish PROJECT POLLUTION PREVENTION as an identifiable brand
- Reach as many people as possible
10 million impressions required in Santa Ana region
- Identify measurable change
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